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Garrett Gunderson
Killing Sacred Cows by Garret Gunderson challenges the financial myths most people accept as truth. Gunderson exposes flawed beliefs around retirement accounts, debt, risk, and Wall Street dependency, showing how these “sacred cows” keep individuals trapped in scarcity thinking. Instead of deferring life until retirement, he argues for creating financial systems that support freedom now.
The book reframes money as a tool for abundance, stewardship, and intentional living. By rejecting conventional dogma and embracing strategies like cash flow management, entrepreneurial thinking, and alternative wealth tools, Gunderson encourages readers to align their finances with purpose. It’s a wake-up call to question the narratives handed down by institutions and build a system that actually serves you.
Overview
This book challenges financial myths (“sacred cows”) that keep people trapped in scarcity, fear, and dependence. Gunderson dismantles conventional wisdom around retirement accounts, diversification, and saving, then replaces it with principles of abundance, stewardship, and personal responsibility. It’s a mindset reset more than a technical manual.
Top 5 Insights
Scarcity mindset keeps people enslaved, abundance frees them.
Conventional retirement strategies are myths, not solutions.
Money should be aligned with purpose, not fear.
True security comes from control and cash flow, not accumulation.
Financial independence = stewardship, not speculation.
🕮 History / Context
Written in response to mainstream financial advice that pushes 401(k)s, stock market investing, and accumulation mindset.
Challenges the “work hard, retire at 65, hope it’s enough” model.
Emerged in the 2000s when distrust of Wall Street was growing post-dot-com and housing bubble.
⛮ How It Works
Identifies and debunks “sacred cows” → myths about money people accept without question.
Introduces abundance mindset: focusing on value creation, stewardship, and purpose.
Practical focus: cash flow, liquidity, and control matter more than accumulation.
Align financial strategy with personal mission and goals.
🖆 Application
Stop blindly contributing to retirement accounts without clarity.
Prioritize liquidity and control (WL fits this perfectly).
Build systems that generate **cash flow today**, not just hypothetical wealth later.
Align money with values → mission-driven wealth building.
Replace fear-based scarcity with confidence in stewardship.
🇽 Traps / Misconceptions
Believing myths like:
“Diversify to stay safe.”
“The market always goes up.”
“Retirement accounts guarantee freedom.”
Thinking financial success = accumulation only.
Falling into fear-driven decisions.
🗸 Generational Growth Takeaways
Reinforces GG’s mission: break free from conventional lies about money.
Gunderson’s abundance vs. scarcity framing = perfect complement to privatized banking education.
Add value to increase wealth; focus on Soul Purpose and help others; grow and give with abundance
Precision fit for Disciplined & Intentional Wealth Builders → they want truth, not platitudes.
Raw Notes
Sacred Cows 🕮:
Retirement accounts (401ks, IRAs) = false security.
Diversification = often just spreading ignorance.
“Market always wins” = myth.
Abundance mindset ⛮ 🗸 :
Scarcity → fear-driven → stuck in system.
Abundance → stewardship, value creation, confidence.
Money should align with purpose/mission.
Security through control 🖆 :
Liquidity > accumulation.
Cash flow today provides real independence.
Align finances with what you can control (WL, business, real estate).
Misconceptions 🇽 :
“Retirement is the goal.” → life should be lived with purpose now.
“Save hard, sacrifice now, live later.” → traps people in waiting.
“Wall Street will take care of me.” → abdication of responsibility.
Generational Growth Alignment 🗸:
Echoes GG philosophy of busting myths and showing clients alternatives.
Infinite banking + real estate = abundance mindset in action.
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