Based on interviews with the most successful people of his time (Ford, Carnegie, Edison), Hill distills wealth-building into 13 principles rooted in desire, faith, planning, persistence, and subconscious programming. At its heart: what the mind can conceive and believe, it can achieve.
Desire is the starting point of all achievement.
Faith + autosuggestion = subconscious programming for success.
Imagination is the workshop of the mind.
Decision + persistence separate winners from dreamers.
The subconscious + collective intelligence can alter reality.
Written during the Great Depression (1937).
Commissioned by Andrew Carnegie to codify success principles.
Still one of the most widely read personal development books ever.
Predates modern neuroscience but anticipated much of what’s now confirmed about subconscious reprogramming.
The **13 Principles of Success**:
1. **Desire** – Define what you want with burning obsession.
2. **Faith** – Believe and visualize attainment.
3. **Autosuggestion** – Repetition + affirmations to program subconscious.
4. **Specialized Knowledge** – Knowledge is power only when organized and applied.
5. **Imagination** – Creative & synthetic imagination build visions.
6. **Organized Planning** – Desire crystallized into actionable plans.
7. **Decision** – Master procrastination; decide quickly, change slowly.
8. **Persistence** – Sustained effort to maintain faith.
9. **Mastermind** – Align with others to harness collective intelligence.
10. **Subconscious Mind** – Bridge between conscious thoughts and Infinite Intelligence.
11. **The Brain** – A broadcasting/receiving station for thought vibrations.
12. **The Sixth Sense** – Intuition and connection to Infinite Intelligence.
13. **Transmutation of Sex Energy** – Redirect energy into creativity and drive.
Write a clear statement of financial/mission goals → read daily (AM + PM).
Avoid “try” language; replace with identity-based affirmations.
Use visualization + emotion to embed goals into subconscious.
Host “mastermind councils” in your head → ask “What would X do?”
Link wealth-building to purpose → peace, contribution, and love.
Manifestation ≠ magic → requires aligned action.
Misuse of vague affirmations → must be vivid + emotional.
Obsession with money itself → leads to hedonic treadmill.
Over-spiritualizing → Infinite Intelligence is a tool, not a substitute for work.
GG’s mission is perfectly aligned: Hill’s philosophy = intentional wealth + subconscious mastery.
“Desire” and “faith” connect to **Daily Self-Programming Statements** in GG’s mission doc.
Organized Planning + Persistence mirror your IBC + real estate execution model.
Mastermind principle = GG Community Core + networking.
Application ⛮🖆 :
The “secret” is readiness + mindset → you manifest by aligning subconscious belief with desire.
Success = 13 principles.
Desire:
Must want it like Ford insisting on engine redesign.
Write statements: *“I will be financially free by 40. I will pursue revenue streams to support my mission. I will give my energy in balance of love.”*
Read daily (morning + night).
Be wary of hedonic treadmill; don’t chase arbitrary numbers.
Faith:
Visualization + belief in attainment.
Subconscious accepts what is repeated with emotion.
Plant ideas like inception → subconscious drives action.
Autosuggestion:
Combine affirmations with imagery.
Positive emotions (desire, love, hope) are essential for programming.
Specialized Knowledge:
Knowledge alone = nothing. Must be acted upon.
Imagination:
Creative + synthetic imagination.
Intuition = tapping Infinite Intelligence.
Decision:
Decide fast, change slowly.
Persistence:
Sustained effort necessary to induce faith.
Other insights:
PTSD = implanted idea that changes behavior; you can plant positive ones the same way.
All is energy → subconscious connects us to others.
Host imaginary councils with mentors → emulate their wisdom.
Subconscious operates outside time → plant visions that create future paths.